Use the Web site e-Newsletter sign up option to generate leads and increase the size of your database.
There are many great ways to tie the BizActions newsletter in with a company’s web site. Not only by matching the look and feel of the website with the color scheme on the newsletter but also making various connections between the two areas with masthead links, banner links as well as content.
A very important feature that all BizActions users with a web site should be taking advantage of is the newsletter sign up form. The web site sign up option provides an easy tool to help generate new leads and increase database numbers. BizActions users can grab the exact HTML code to place on their web site to implement a sign up form for their newsletter.
Once implemented, the system allows a user to pull a list of any members added via the sign up form by running a search based on wording automatically placed in the Memo column, “Web site sign up”. This is a great way to help increase the number of members in the system.
In addition, web site sign ups are very good leads because they show that a person has taken an active interest in receiving news and information from that particular firm. The member has taken the steps to physically sign up for the newsletter on their own just after visiting the web site.
Leslie Self
Customer Support Representative
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